Portfolio
Toronto Blue jays 50th season campaign
Campaign Ideation & multi platform creative
This year marks the Toronto Blue Jays’ 50th season. To celebrate, we created a campaign with unified branding, stadium experiences, a focused social program, and strategic giveaways to boost visibility, strengthen fan engagement.
Toronto Blue jays post season campaign
Campaign Ideation & multi platform creative
The Toronto Blue Jays made history by advancing to the World Series for the first time since 1993. This campaign was designed to unite fans in celebration of a landmark season through cohesive branding, social media content, in-stadium experiences, and strategic giveaways. As part of the creative team, I contributed to campaign ideation and visual design aimed at boosting visibility, fan engagement, and city-wide excitement.
canadian futures showcase
Program Guide & Mural
The Canadian Futures Showcase is a national amateur baseball event held each September and presented by the Blue Jays Baseball Academy. Its purpose is to showcase the top Canadian-born amateur players and provide them with exposure to scouts and development opportunities. This year’s project involved revamping the annual program and scout guide, including the addition of a commemorative mural highlighting the Showcase’s achievements.
Toronto Blue Jays 2026 Signed Graphics
Toronto Blue Jays are proud to announce the official 2026 roster. As we usher in a new season, the organization presents a refreshed and revitalized identity designed to generate enthusiasm and momentum for our newest additions. We look forward to the season ahead and to the continued support of our fans as these players represent the Blue Jays on the field.
Social Media and Web Look
Toronto Blue jays city connect / pride night
Toronto Blue Jays presents 2025 City Connect Pride Night, a vibrant celebration of the LGBTQ2S+ community. I curated this year’s design across social media and stadium signage, leading creative direction and ensuring visual consistency from digital channels to on-site assets. My roles in the project included concept development, asset production oversight. The goal for this project was to drive new audiences to the field, celebrate diversity and visibility, and rally fans to cheer on the Blue Jays.
Social Media & Stadium Take-Over
RAM REVOLUTION
The truck industry is due for a revolution and the Ram 1500 REV is ready to charge forward with a new exterior design, cutting-edge technology and exceptional electric capability.
REV Home Page + 1500 REV Page
sage & soul
Crystals emit positive, uplifting, energizing, and calming vibrations that help you achieve a more peaceful mind and a revitalized physical state of being. With an ever growing love for crystals Sage & Soul was created. Sage & Soul is a home and jewelry business, handcrafted with love and good intention reflected within the branding.
Logo + Branding
THE CROWN
The Crown is an architectural land mark in Casalgrande Padana, Italy for this project the goal was to prepare a campaign to promote an exhibition dedicated the work of Daniel Libeskind. His architecture will be the focus of an exhibition to be held at the Rom.
Rom Exhibit Campaign
STELANTIS VIRTUAL AUTO SHOW
The Stellantis Virtual Auto Show Experience allows viewers to explore each major auto show from the comfort of their homes. To drive users to the virtual auto show I implemented a feature panel component on the brand home page that flows with the pre existing content on the website.
RAM Brand Home Page
CARDINAL TOWING
Cardinal Towing’s brand identity was designed to capture reliability, and movement while reflecting the company’s connection to the city of Markham. Inspired by the rhythm of the road and the bold presence of towing vehicles, the logo combines strong directional composition, and a stylized urban landscape to create a modern, recognizable mark. The result is a clean and impactful identity that communicates trust, efficiency, and 24/7 service on the road.
Logo
2021 IIHS safety award
The Ram brand is honoured to be named a Top Safety Pick in 2021 by the Insurance Institute for Highway Safety. To showcase this award I have implemented it on various places on the Ram site, such as the 1500 DT Vehicle Landing page, safety and security pillar page and the brand home page.
RAM Site Intergration
